{
  "name": "bullpen",
  "description": "A bench of specialists for marketing work. Call one in when you need it.",
  "repository": "https://github.com/adityarsingh/bullpen",
  "install": "/plugin marketplace add adityarsingh/bullpen",
  "license": "MIT",
  "count": 4,
  "skills": [
    {
      "name": "buzzkill",
      "tagline": "Strips the corporate register out of a draft and names every tell.",
      "category": "Copywriting",
      "description": "Use when a draft reads like corporate marketing copy, full of buzzwords, abstract nouns, unfalsifiable superlatives, hedged claims, passive sentences where nobody does anything, or language that could describe any company in the category.",
      "url": "https://adityarsingh.in/skills/buzzkill/",
      "source": "https://github.com/adityarsingh/bullpen/blob/main/skills/buzzkill/SKILL.md"
    },
    {
      "name": "whocares",
      "tagline": "Forces you to name who actually cares before anything gets written.",
      "category": "Strategy",
      "description": "Use when a brief, landing page, campaign, or piece of content targets \"everyone who\", \"businesses that\", or a demographic persona, or when writing is about to start with no named trigger, no stated belief to change, and no one it is explicitly not for.",
      "url": "https://adityarsingh.in/skills/whocares/",
      "source": "https://github.com/adityarsingh/bullpen/blob/main/skills/whocares/SKILL.md"
    },
    {
      "name": "quotable",
      "tagline": "Restructures a page so AI models can lift and cite it.",
      "category": "GEO",
      "description": "Use when a page should be cited by AI models and assistants rather than only ranked by search engines, including content getting traffic but no citations, pages written as flowing prose with pronoun-chained sentences, or work on GEO, AEO, and AI search visibility.",
      "url": "https://adityarsingh.in/skills/quotable/",
      "source": "https://github.com/adityarsingh/bullpen/blob/main/skills/quotable/SKILL.md"
    },
    {
      "name": "squint",
      "tagline": "The squint test on a page: what reads first, and what that costs you.",
      "category": "CRO",
      "description": "Use when judging what a landing page, homepage, or screen actually communicates before anyone reads it, including bounce rates that copy changes don't fix, pages where everything looks equally important, competing calls to action, or a redesign that needs a hierarchy verdict rather than a style opinion.",
      "url": "https://adityarsingh.in/skills/squint/",
      "source": "https://github.com/adityarsingh/bullpen/blob/main/skills/squint/SKILL.md"
    }
  ]
}