ARS.

Hi, I’m Aditya! 👋

I help build smarter, faster digital experiences by managing web content, optimizing for SEO and GEO, and automating the boring stuff with AI. From AEM to analytics, I make websites work harder—so users don’t have to.

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My superpowers

AI Automation

I let machines do the boring stuff—so people can focus on what matters. From custom GPT agents to automated workflows, I build invisible helpers that turn hours of work into seconds.

Website Management

I expertly manage and optimize large-scale websites, ensuring seamless performance, security, and user satisfaction—no matter the size or complexity.

Digital Marketing

Pair analytics with creativity to craft campaigns that resonate and convert.

SEO/GEO

Deploy data-driven strategies that boost visibility on search engines and on LLMs and connect with local audiences.

About me

I help build smarter, faster digital experiences at Akamai by managing web content, optimizing for SEO and GEO, and automating the boring stuff with AI. From AEM to analytics, I make websites work harder—so users don’t have to.

I work with AEM, analytics tools, and AI agents to make content not just publishable, but discoverable, localized, and easier to manage. It’s part marketing, part tech, and part “why hasn’t someone automated this already?” If you’re into clean UX, high-impact content, and automating the dull to make room for the meaningful, we’ll get along.

Blog

  • Your Financial Operating System is Due for an Update

    I spent last Tuesday staring at my bank statement (and my UPI history) that looked less like a plan and more like a confession. You know that feeling when you check your balance after a busy month? It’s a mix of confusion and mild betrayal. “I spent how much on cafes? Did I really need

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  • The Finite State Machine of Spending: Debugging Your Financial Source Code

    I’ve always found traditional budgeting advice to be slightly broken. It usually sounds something like this: “You spent too much on dining out last month. Stop doing that.” That’s like telling a piece of software that crashed, “Hey, stop crashing.” It’s not helpful. It addresses the output, not the logic that produced it. In my

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  • Why Your “Read Later” List is Where Ideas Go to Die (And How to Fix It)

    I recently opened my “Read Later” app, and it felt like walking into an abandoned storage unit. There were articles from 2019 about productivity hacks I never used. There were “must-read” essays on crypto that aged about as well as milk. There were YouTube videos I saved because I felt guilty for not watching them

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