Aditya Raj Singh

Marketing Program Specialist

AI Search & Growth Systems — GEO, AEO, SEO

Marketing specialist working across AI search, SEO, and content strategy. I focus on GEO and AEO, keeping a brand visible as AI changes how people search and find information. I work as both a strategist and a hands-on builder, and I'm usually one of the first to test and roll out new AI tools across a large global B2B website.

Experience.

Akamai Technologies

Bengaluru, India · Remote

Marketing Program Specialist

Feb 2026 — Present

  • Lead website strategy across SEO, GEO, and content to improve organic and AI-search performance, including page optimization, metadata, and site structure.
  • Built and own Akamai's GEO measurement and prompt-tracking framework, tracking brand presence, citations, and sentiment in AI-generated answers, and help run a bot-served site optimized for AI crawlers.
  • Built the structured-data (schema) strategy for glossary, resource, and author-bio templates to improve eligibility for AI citations and rich results.
  • Built a keyword-gap analysis framework (Ahrefs and Claude Code) benchmarking Akamai against key competitors, surfacing 300+ high-value content opportunities for executive review.
  • Supported and actively helped with the rollout of Gemini Gems across the marketing organization, automating repetitive workflows and freeing up team time for higher-value work.
  • Automated content production and QA with AI, cutting production timelines from weeks to days.

Web Content Publisher

Jul 2024 — Feb 2026

  • Maintained akamai.com and linode.com across 9 languages and 10,000+ pages, working closely with multiple teams.
  • Managed major report and product launches, including landing pages, marketing automation setup, and asset coordination across teams for on-time delivery.
  • Built and deployed AI agents (Writer AI) to speed up programmatic content production.

Web Content Publisher, Intern

Jan 2024 — Jul 2024

  • Delivered the SOTI report release on akamai.com, covering landing pages, promotions, and cross-team coordination.
  • Managed the DAM system in AEM: cleaned up unused assets, built workflows, and oversaw integration.

Skills.

AI & Automation
Claude Code, Gemini and Gems, Writer AI, prompt engineering, MCP tooling, AI workflow automation
Search & GEO
SEO, GEO, AEO, structured data / schema, content strategy, Ahrefs, Scrunch
Marketing & Web
Adobe Experience Manager (AEM), Marketo, Adobe Analytics, Salesforce, WordPress, Astro
Other
Business analytics, Clearscope, Python (working knowledge), Akamai Cloud, Oracle Cloud

Education.

MBA, Marketing & Business Analytics

Lovely Professional University (LPU), Phagwara · CGPA 8.5

Aug 2022 — Jun 2024

B.C.A. (Hons.), Computer Applications

Lovely Professional University (LPU), Phagwara · CGPA 7.8

Aug 2018 — Jun 2021

Certifications.

No-Code AI Agents

Writer

Jun 2025

Akamai Cloud Computing Foundations

Akamai

Feb 2025

Business Analytics

IBM

Dec 2023

Digital Marketing

HubSpot

Sep 2023

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